How Apple designed AirTags to be privacy-first and stalker-proof
apple airtagsgrothaus fastcompany Apple’s “Spring Loaded” event on Tuesday offered a bonanza of new hardware announcements, including some unexpected ones. But while Apple went big and loud with the new iMacs and powerful with the new M1 iPad Pros, the company also launched a tiny and discreet new product: the AirTag.
AirTag is Apple’s long-rumored tracking gadget, designed to be attached to an item to track its location in your house—or across the city. The product has been long in development and will take on the likes of other trackers already on the market, such as Tile. However, as with many things Apple, the company says AirTag has one massive advantage over its competitors: It was built from the ground up around privacy.
“When it came to designing our own product, we thought carefully about how to get this right in a way that no one else in the industry’s ever done before,” says Kaiann Drance, Apple’s VP of worldwide iPhone product marketing. I spoke to her and Ron Huang, the company’s senior director of sensing and connectivity, about Apple’s newest, tiniest gadget. “You’ll see that we designed for the privacy of AirTag owners and nonowners, as well as making these benefits opened up to third-party products as well.”
[Photo: courtesy of Apple]
And from a privacy standpoint, that’s what’s really remarkable about the AirTag: Apple isn’t just thinking about the privacy of AirTag owners themselves, or even solely about users in Apple’s ecosystem. The company designed the AirTag with the privacy of everyone in mind—yes, even Android users and people who have never owned an Apple product.
So just what are Apple’s AirTag privacy protections that keep it in the realm of a truly useful tool instead of a gadget for stalkers?
PRIVACY FOR AIRTAG OWNERS
Each AirTag is about the size of a coat button and is designed to let you track whatever item you’ve attached it to, all from the Find My app on the iPhone, iPad, Mac, or iCloud.com. You set up a new AirTag by pairing the diminutive gadget with your iPhone. During the pairing process, the AirTag is associated with your Apple ID, thus making it trackable inside the Find My app.
AirTags don’t rely on an internet connection of their own. Instead, they piggyback off of a network of almost a billion iOS devices and Macs already out in the world. Each AirTag sends out a unique encrypted Bluetooth identifier; other Apple devices can detect it and relay the location of the AirTag directly to an owner’s Apple ID account.
Top 10 Athletes Ruling Instagram: Who Have the Most Followers?
The world of sports has become increasingly competitive, and with it comes an ever-growing demand for athletes to stay connected and in the know. As a result, many professional athletes have taken to social media platforms like Instagram as a way to share their accomplishments, build relationships with fans, and promote their brand.
Some of the most popular figures on Instagram are some of today’s biggest stars in sports—from football icons Cristiano Ronaldo and Le Bron James to tennis greats Novak Djokovic and Rafael Nadal. Beyond giving their real Instagram followers a glimpse into their lives off the field or court, these famous athletes also serve as role models for aspiring young players who look up to them.
By following these superstars on Instagram, you can get an inside look at what it takes to make it at the top level — dedication, hard work and discipline—while staying up-to-date with all the latest news from your favorite teams or players.
Cristiano Ronaldo is one of the most successful players in football history, having won multiple accolades at both club and international level. A native of Portugal, he began his professional career with Sporting CP before moving to Manchester United in
It was here that he truly made a name for himself as a world-class player, scoring an impressive 84 goals in 196 appearances over six seasons. In 2009, he joined Spanish giants Real Madrid where he continued to excel and broke numerous records including becoming the all-time top scorer for Los Blancos with 451 goals in 438 games.
Ronaldo’s success on Instagram has been astounding since its inception back in 2010 – as of 2020 he had amassed nearly 250 million followers making him the second most followed person on the platform behind Indian actor Amitabh Bachchan! His posts have also become some of Instagram’s most liked with his debut post garnering over 2 million likes within 24 hours and currently holds 3rd place for highest number of likes overall (18+ million).
On his profile you can find everything from personal pictures showing off his passion for fashion or travel to inspirational quotes about hard work and dedication that are sure to motivate any aspiring athlete out there. He frequently uses this platform as well to promote charitable initiatives such as Unicef which helps children around the world get access to education and healthcare services they may not otherwise receive.
Overall Cristiano Ronaldo is one of sport’s biggest superstars who continues to be an inspiration on and off the pitch – no matter what your chosen field may be it’s always worth taking note from people like him who live by their own standards yet still manage to remain humble amidst all their successes!
LeBron James is one of the most celebrated athletes in recent history. A native of Akron, Ohio, he was selected by his hometown Cleveland Cavaliers with the first overall pick in the 2003 NBA Draft and immediately made an impact as a rookie. He went on to win two championships with the Miami Heat before returning home to Cleveland where he delivered an incredible championship run that included four consecutive trips to the Finals and ultimately ended with a title for The Land in
Throughout his career LeBron has been known as much for his off-court pursuits as his exploits on it; this includes work such as launching I PROMISE School in Akron – a public school dedicated to providing educational opportunities for at-risk youth – or founding More Than A Vote which works towards eliminating systemic racism within elections across America.
It’s no surprise then that LeBron’s success on Instagram rivals even some of sport’s biggest stars like Cristiano Ronaldo – he currently holds 3rd place overall when it comes to followers (over 150 million) and boasts over 9+ billion likes on posts since joining back in 2010! Through photos of him giving back through charity work or pictures from games showing off his legendary style both on and off court, you can get an up close look into what makes LeBron so special beyond just basketball.
LeBron James’ success story is truly remarkable; whether you are partaking in sports or any other field there is always something we can learn from him about perseverance and dedication – if nothing else make sure you give him a follow on Instagram so you don’t miss out!
David Beckham is one of the most recognizable faces in sports, having enjoyed a decorated and successful career that has spanned over two decades. A native of London, he began his professional career with Manchester United where he won six Premier League titles and the UEFA Champions League before moving to Real Madrid in
After four years with Los Blancos, Beckham returned to England to join LA Galaxy where he spent five seasons before retiring from football in
Beckham’s success story on and off the pitch is truly inspiring; not only did he become a global icon but also an advocate for charity work – something which was recognised when he received an OBE for Services to Football back in
His success on Instagram has been just as impressive since joining back in 2017 – currently boasting over 85 million followers making him one of the top 10 most followed people on the platform! With posts ranging from inspirational quotes about hard work or family moments shared with wife Victoria, you can get an insight into what makes David such a great role model beyond just footballing prowess.
Overall David Beckham’s journey proves how following your dreams no matter how difficult they may seem can lead you towards greatness – so make sure you give this incredible athlete a follow on Instagram if you haven’t already done so!
Lionel Messi is one of the greatest footballers of all time and an icon in his native Argentina. A Barcelona youth product, he made his first team debut at age 17 before going on to become a five-time Ballon d’Or winner, six-time La Liga champion and four-time Champions League Winner over 15 seasons with the Catalan club. His achievements have been unparalleled in the modern game and cemented him as one of the greatest players ever produced by South America.
Messi’s success story is awe inspiring; despite being diagnosed with growth hormone deficiency as a child he worked relentlessly to hone his craft leading to him becoming arguably one of history’s greatest ever players – testament enough to never give up on your dreams! This same determination has led him to achieve incredible levels of success off the pitch too – from philanthropic work like launching The Leo Messi Foundation which works towards providing underprivileged children access to education or healthcare services they may not otherwise receive, it’s no surprise that Lionel continues to be adored by millions around the world.
This admiration for Lionel can also be seen on Instagram where he recently broke Cristiano Ronaldo’s record for most followers – currently boasting over 250 million fans making him number one most followed person on this platform! He frequently shares updates about matches or snippets from daily life but it’s those inspirational quotes about hard work or charity initiatives that really get people talking – showing us how much more there is behind this great footballer than just sports prowess. So if you haven’t done so already make sure you give Lionel Messi a follow today – you won’t regret it!
Novak Djokovic is one of the most decorated players in professional tennis and has single-handedly revolutionized the modern game. Born to a family of coaches in Serbia, his passion for tennis began at an early age and by twelve years old he was already competing in junior tournaments around Europe. After spending two years as a pro he eventually broke into the world’s top 10 ranking where he went on to become the youngest player ever to hold that position since 1981!
Throughout his career Novak has gone from strength to strength; having won 17 Grand Slam titles – including four Wimbledon Championships – it’s no surprise that many consider him to be the greatest male singles player of all time. His success story does not end there however; beyond achieving incredible feats on court Novak also dedicates himself towards helping those less fortunate through initiatives such as The Novak Djokovic Foundation which works towards providing educational opportunities for underprivileged children across Eastern Europe. It’s this selfless attitude off court coupled with unrivaled excellence on it that makes him one of sport’s true greats – something reflected perfectly by his impressive following on Instagram too!
Since joining back in 2013, Novak now boasts over 70 million followers making him 4th most followed person overall! On his profile you can find everything from pictures showing moments with family or friends (including fellow tennis stars!) or inspiring quotes about hard work and dedication that are sure to motivate any aspiring athlete out there. He frequently uses this platform as well to promote charitable initiatives such as The Novak Djokovic Foundation which helps children around the world get access to education services they may not otherwise receive – proving once again why so many people look up to this remarkable individual both inside and outside sports!
In conclusion, it is clear that having a large following on Instagram can be incredibly beneficial for athletes – not only does it provide them with a platform to reach their fans and showcase their achievements but also helps create opportunities such as sponsorship deals or charity initiatives. It’s also important to remember however that success doesn’t happen overnight; hard work and dedication are key elements in achieving greatness both on and off the pitch – something all of these remarkable figures have been able to do!
For aspiring athletes out there looking to make a name for themselves, the best advice would be to focus on perfecting your craft first and foremost before trying out social media. Once you feel confident enough in your abilities then start engaging with people online – post regular updates about how you’re progressing or take part in conversations about topics related to your field. This will help build an audience over time who are interested in what you’re up too which is essential when trying to grow an Instagram profile.
Finally, don’t forget the power of giving back – engage with charities or causes close to your heart as this will show potential followers that there’s more behind your success than just sports prowess!
Watch a popular bag maker roast Amazon for ripping off its design in this clever video
design says amazon ripped off everyday For years, merchants on Amazon have accused the company of ripping off their ideas and selling much cheaper versions under the Amazon Basics brand, but no one’s made the case quite like Peak Design.
In a new YouTube video, the San Francisco-based bag designer points out the many similarities between its popular camera bag and Amazon’s, both of which are called the Everyday Sling. They have similar shapes, aesthetics, and pockets, and even their logos are in the same place. A key difference, though, is that Peak Design’s sling starts at $55, while Amazon’s version currently sells for $21.
The video then pretends to look in on the “crack team at the Amazon Basics department,” wearing googly-eye glasses and marveling at Peak Design’s sales before resolving to “Basic this bad boy.”
Of course, the two bags are not exactly the same. In the video, Peak Design calls out the areas where Amazon’s version falls short—plastic buckles instead of aluminum, cheaper zippers, floppy dividers—while also pointing to its own bag’s recycled materials, lifetime warranty, carbon neutrality, and “fairly paid factory workers.”
“If you’re tired of supporting companies who innovate, and just not willing to pay for responsibly made products, don’t,” the video says, warning that “you’ll get exactly what you pay for.”
Peak Design is the latest in a long line of product makers who say Amazon has copied their products and undercut them on price. As Bloomberg reported in 2016, a company called Rain Design said sales of its popular laptop stand slipped after Amazon started selling a look-alike at about half the cost. In a 2019 interview with Fast Company, the shoe maker Allbirds accused Amazon of copying its Wool Runner shoe, but without the same sustainable design practices.
This site helps you get cheaper prices for subscriptions from Netflix and Disney
together price share subscription passwords Editor’s note: After this story was published, Fast Company learned that the writer had used the service in a way that violated Together Price’s terms and conditions. The story has been reedited to reflect that.
Earlier this week, I bought a month of Starz for a fraction of its typical asking price.
Instead of paying $9 per month, I paid $3.24. Then I added a subscription to Spotify for $3.49, and a Disney Plus subscription for just $3. All told, my bill comes to about $10 per month for $28 worth of services.
Those cut-rate subscriptions come courtesy of Together Price, a service that lets people rent out access to a share of their digital subscriptions. In exchange for a cut of each transaction, Together Price essentially serves as an interface to share subscriptions. The service, which started five years ago in Europe and has 80,000 paying customers, just launched in the U.S. last week.
Together Price asks users to only share subscriptions with members of the same household if the service requires it—as Netflix and Spotify do. But in these cases, it has no mechanisms in place to prevent sharing with others outside the home, and the site provides a menu where users can browse subscriptions from anyone. After this story was published, Together Price banned my account because I’d admitted to joining a stranger’s Spotify group, which is against the service’s terms and conditions.
“We are targeting the very specific audience that needs to share,” he says. “If [subscription providers] are not going to allow them do so so, they are going to drop the subscriptions.”
HOW IT WORKS
After signing up for Together Price, you can browse a “network” of users offering to share their subscriptions. Most major streaming video and music services are available, including Netflix, Spotify, Disney Plus, HBO Max, and Hulu, but sharing isn’t limited to media. Some users are also peddling subscriptions to software tools such as Canva Pro and Surfshark VPN, and the site lets you set up custom subscriptions for pretty much anything by listing the service name, price, and sharing rules.
For each service, you send a request to the subscription owner and submit credit card information to Together Price. During this process, you have to attest how you know the account holder—whether you are friends, family, members of the same household, or coworkers. Taddei says that the sharing group admins confirm that only certain users are allowed to share subscriptions with them when they sign up for Together Price. Still, there is no enforcement mechanism to stop users from connecting with strangers. Once the owner accepts the request, Together Price processes the payment, and you’re allowed into a group where you can access login details and chat with the other members.
For me, the process was somewhat unnerving because I was using the accounts of total strangers. I quickly realized that I could see everything my fellow Starz members were watching (my host has The Devil Wears Prada and Little Women on his playlist), and that nothing would stop me from changing the account’s email address and password, which would have locked the other members out.
That’s not the only element of the service that requires trust. To share an Apple Music subscription, for instance, you have to invite the person into your Family Sharing group, which in turn entitles them to use all of your Apple subscriptions. They can also use your payment methods for App Store purchases if you’ve chosen to share those with other family members.
Together Price’s answer to these concerns is a “Trust Level,” which publicly scores users based on their activity on the service. You get points for certain activities, such as verifying your phone number, posting a profile picture, and linking your contacts. You lose them for bad behavior, such as being delinquent on payments or getting negative ratings from group members.
On some level, the service is also just assuming most users aren’t out to screw each other over. Taddei says that while the service had a small number of issues before implementing trust scores, no one has tried to run away with users’ accounts in more than three years.
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